Second Shooter
An AI-powered photography workflow tool that automates the most time-consuming parts of post-shoot processing — culling, tagging, album building, and client delivery.
The Challenge
Solo photographers were spending 30–40% of their working hours on post-processing busywork — tasks that generate no additional revenue but eat into booking capacity and creative time. The goal was to eliminate that overhead entirely using AI.
What We Built
A custom AI pipeline that connects directly to a photographer's Lightroom catalog. It runs automated culling (rejecting blurry, duplicate, and poorly-composed shots), applies smart keyword tags for searchability, and generates shareable client galleries with one click.
Ember & Oak Coffee
A premium coffee shop website with full online ordering, menu browsing, and cart — designed for a craft roaster in Cold Spring, NY with a farm-to-cup ethos.
The Challenge
A specialty coffee roaster needed a digital presence that matched the quality of their product — premium feel, smooth animations, and a complete online ordering flow with item customization (size, milk, syrups, temperature) — all without relying on third-party delivery platforms and their fees.
What We Built
A fully responsive React application with Framer Motion animations, a custom cart system with real-time price calculation, and a mobile-first design featuring a floating pill navigation bar. The site includes a full menu with categories, item detail pages with customization options, and a streamlined checkout flow.
Iron & Elm Fitness
A premium boutique fitness studio website with class scheduling, membership tiers, instructor profiles, and booking — designed for a strength and yoga studio in Beacon, NY.
The Challenge
A boutique fitness studio needed a digital home that reflected its premium, grounded identity — not a flashy corporate gym site or an overly zen retreat page. They needed class scheduling, membership management, and instructor showcases all in one seamless experience.
What We Built
A fully responsive site with a weekly class schedule, filterable by type and instructor. Three membership tiers with feature comparison, an instructor directory with bios and certifications, and a streamlined booking flow — all wrapped in a muted, high-end design palette.
Hearth & Harvest
A seasonal farm-to-table restaurant website with weekly rotating menus, online reservations, partner farm profiles, private event booking, and gift cards — designed for a locally-sourced restaurant in Rhinebeck, NY.
The Challenge
A chef-driven restaurant needed a site that communicated its commitment to local sourcing and seasonal cooking. The menu changes weekly, so the design had to accommodate constant content rotation while still feeling premium. They also needed reservations, private event inquiries, and a way to highlight their partner farms.
What We Built
A warm, earthy website with a rotating seasonal menu organized by course, an online reservation flow with party size and occasion selection, a partner farms section showcasing local suppliers, private event spaces with capacity info and inquiry forms, and a gift card system — all in an organic, refined design palette.
The Willowbrook Inn
A boutique hotel website with a direct booking engine, room galleries, curated local experiences, and seasonal packages — designed for a historic 12-room inn in Hudson, NY.
The Challenge
A historic inn was losing bookings to OTAs like Booking.com and Airbnb, paying 15–20% commissions on every reservation. They needed a site that could compete visually with those platforms while driving direct bookings — plus a way to showcase each uniquely designed room and the local experiences that make Hudson special.
What We Built
An editorial-style website with a built-in booking engine featuring date selection and availability checking. Each of the 12 rooms has its own detailed listing with galleries, amenities, and pricing. A curated experiences section offers local itineraries, and seasonal packages encourage longer stays and direct bookings over third-party platforms.
Summit & Stone Construction
A premium contractor website with an interactive 3D WebGL blueprint in the hero, project gallery with before/after sliders, service breakdowns, step-by-step process timeline, and a free estimate flow — built for a high-end residential contractor in Kingston, NY.
The Challenge
A high-end residential contractor needed a website that matched the quality of their craftsmanship. Generic contractor templates weren't cutting it — they needed something that stood out in a competitive market, showed off their portfolio with impact, and made it easy for homeowners to request estimates without friction.
What We Built
A sharp, architectural website featuring a Three.js WebGL interactive 3D blueprint in the hero section. The project gallery includes before/after photo comparisons, filterable by category (kitchens, baths, additions, historic restoration). A clear 6-step process timeline walks homeowners through what to expect, and the estimate form captures project type, budget range, timeline, and photos of the current space.
New projects
in progress.
We're actively building new sites and AI tools for Hudson Valley businesses. Case studies will be added here as work ships. If you want your business to be one of them, reach out.
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