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Serving the Hudson Valley & Beyond

Websites that work as hard as you do.

AI-powered websites and automation systems for local service businesses across the Hudson Valley — from Kingston and Woodstock to New Paltz and the Catskills. Built to capture leads, convert visitors, and run follow-ups on autopilot. Done in days, not months.

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What We Build

Everything you need
to dominate online.

Three focused services for Hudson Valley small businesses. One outcome: more qualified leads, more revenue, less headache.

01

Custom Web Design

A high-performance site built specifically for your Hudson Valley business — not a template, not a theme. Designed to convert visitors into customers from day one.

  • 5–10 page custom build
  • Mobile-first, lightning fast
  • 98+ PageSpeed score
  • Professional copywriting included
  • Lead capture forms + integrations
Start →
02

AI Automation Systems

Let AI handle the follow-ups, scheduling, and lead nurturing while you focus on the work that actually pays. Set it once, watch it run.

  • AI chat & lead capture widget
  • Automated follow-up sequences
  • CRM integration & pipelines
  • Online booking systems
  • 24/7 lead qualification
Start →
03

Local SEO & Visibility

Get found by customers in Kingston, New Paltz, Woodstock, Rhinebeck, and across the Hudson Valley who are actively searching for what you offer. Own the local search results and outrank your competition.

  • Google Business optimization
  • Local keyword targeting
  • Citation building & cleanup
  • Monthly ranking reports
  • Review generation strategy
Start →
Transparent Pricing

Simple pricing.
No surprises.

Flat-rate packages designed for local service businesses. Know exactly what you're getting before you sign anything.

Launch Package
$3,500
One-time flat rate · No hidden fees
  • Custom 5-page website
  • Mobile-first design
  • Professional copywriting
  • Contact & lead capture forms
  • Google Analytics setup
  • 5-day turnaround
  • 30 days post-launch support
  • AI automation
  • SEO & local visibility
Get Started →
Growth System
$5,500+
One-time · Includes full AI setup
  • Everything in Launch
  • Up to 10 custom pages
  • AI chatbot & lead capture
  • Automated follow-up system
  • CRM integration
  • Online booking system
  • Local SEO foundation
  • 60 days post-launch support
  • Strategy & onboarding call
Get Started →
Growth Retainer
$250/mo
After any one-time package
  • Monthly SEO optimization
  • Google Business management
  • Monthly ranking reports
  • Content updates (2/mo)
  • Performance monitoring
  • Priority support
  • Quarterly strategy reviews
  • Cancel anytime
Add to Package →
0%
Conversion-focused builds
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Day average launch time
0x
Average lead increase
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PageSpeed score target
How It Works

From zero to live
in 5 days.

A streamlined process that gets you a production-ready website fast — without the back-and-forth that drags most projects on for months.

01
Day 1

Discovery Call

We deep-dive into your business, goals, competitors, and ideal customer. You'll leave this call knowing exactly what we're building and why.

02
Days 2–4

Design & Build

We design, write copy, and build your entire site in our staging environment. Daily updates so you always know where we're at.

03
Day 5

Review & Launch

You review the final site. We handle any last tweaks, connect your domain, and hit publish. You're live and capturing leads.

04
Ongoing

Grow & Optimize

Monthly SEO, performance tuning, content updates, and automation improvements keep your site working harder every month.

Reviews

Leave a review.

Worked with us? We'd love to hear from you. Real feedback only — no fluff.

Reviews are read personally and may be featured on this site with your permission.

Our Work

Projects we're
proud of.

Real builds. From AI-powered apps to conversion-focused local sites — more projects coming as we grow.

Second Shooter AI photography assistant app for wedding photographers
AI Application

Second Shooter

An AI-powered photography workflow app that automates culling, tagging, and client delivery. Built for solo photographers to reclaim hours after every shoot.

4–6 hours saved per shoot on average
View Live Site
Ember & Oak Coffee artisan cafe website in Cold Spring NY
Website & Online Ordering

Ember & Oak Coffee

A premium coffee shop site with full online ordering, animated page transitions, and a mobile-first design — built for a craft roaster in Cold Spring, NY.

Full ordering system with cart & customization
View Live Site
Iron & Elm Fitness studio website in Beacon NY
Website & Class Booking

Iron & Elm Fitness

A boutique fitness studio site with class scheduling, membership tiers, instructor profiles, and booking — built for a strength and yoga studio in Beacon, NY.

Full booking system with 3-tier membership
View Live Site
Hearth & Harvest farm-to-table restaurant website in Rhinebeck NY
Website & Reservations

Hearth & Harvest

A seasonal farm-to-table restaurant site with weekly rotating menus, online reservations, partner farm profiles, and private event booking — built for Rhinebeck, NY.

Full reservation system with seasonal menus
View Live Site
The Willowbrook Inn boutique hotel website in Hudson NY
Website & Booking Engine

The Willowbrook Inn

A boutique hotel site with direct booking engine, 12 unique room listings, curated local experiences, and seasonal packages — built for a historic inn in Hudson, NY.

Direct booking replacing OTA commissions
View Live Site
Summit & Stone Construction general contractor website in Kingston NY
Website & WebGL

Summit & Stone

A contractor site with 3D WebGL hero, before/after project gallery, process timeline, and estimate flow — built for a premium builder in Kingston, NY.

Interactive 3D WebGL blueprint hero
View Live Site
See All Projects →
L.F.
Liam F.
Founder & Lead Designer
Hudson Valley Born & Based
About

Built by someone
who gets it.

I'm a Hudson Valley native who's spent years building digital systems for businesses from Kingston and Saugerties to New Paltz, Woodstock, Rhinebeck, and beyond. I got tired of watching local owners get burned by agencies that charge too much, take too long, and deliver too little.

Alder & Ash is the no-fluff alternative — fast turnarounds, transparent pricing, and websites that are actually engineered to generate revenue. I use the same AI automation tools that Fortune 500 companies use, adapted specifically for small local businesses.

Web Design AI Automation Local SEO Lead Generation CRM Integration Conversion Optimization
Work With Me →
Resources

Insights for local
business owners.

Practical guides on AI, web design, and digital marketing — written for Hudson Valley entrepreneurs, not tech people.

AI for Business March 2026

5 Ways Local Businesses Are Using AI to Win More Customers Right Now

AI isn't just for Silicon Valley anymore. From automated follow-up emails to 24/7 chatbots, here are the five tools that are making the biggest difference for small service businesses today.

Read Article
Web Design February 2026

Why Your Website Isn't Generating Leads (And How to Fix It in a Week)

Most local business websites fail for the same three reasons. It's rarely about design — it's about structure, copy, and speed. Here's how to diagnose and fix yours without a full rebuild.

Read Article
Local SEO January 2026

The Hudson Valley Local SEO Playbook: Rank #1 Without Paying for Ads

A step-by-step breakdown of how to dominate local search in Kingston, New Paltz, Woodstock, and the surrounding area — using Google Business, citations, and a few overlooked tactics most agencies skip.

Read Article
Browse All Articles →
Free Download

AI Readiness Checklist
for Local Businesses

Not sure if AI automation is right for your business? Use this free checklist to find out in 5 minutes.

  • 25 questions covering your website, lead flow, and operations
  • Instant score: Ready / Almost There / Not Yet
  • Personalized recommendations based on your score
  • Identify quick wins you can implement this week
  • No fluff — written for contractors, realtors, and service businesses

Get the Free Checklist

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Get In Touch

Ready to turn your website into a revenue machine?

  • Free website audit — no strings attached
  • Response within 24 hours
  • Live in as little as 5 days
  • No long-term contracts required
  • Serving Kingston, Woodstock, New Paltz, Rhinebeck, Saugerties, Beacon & the Hudson Valley

Or reach out directly

hello@alderandashdigital.com

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Thanks for reaching out! I'll review your site and send a personalized audit within 24 hours.